Why men can't be arsed to buy cards.

Updated: Aug 24

Old black and white illustration of an old man with long white beard.

Us men are rubbish when it comes to buying cards. It must be something in our genes – and not just in our jeans – that makes us different to women.

According to the GCA (Greeting Card Association) the UK greeting card market is worth £1.7 billion with 85% of cards bought by women. Yes, you read that correctly. That means only a measly 15% of us men buy cards. A man gladly forks out £3.25 for his frothy coffee on his way to work yet foams at the mouth if he has to spend as much as £3.25 on a birthday card. Sometimes a man is hard to please.