Updated: Aug 24
Us men are rubbish when it comes to buying cards. It must be something in our genes – and not just in our jeans – that makes us different to women.
According to the GCA (Greeting Card Association) the UK greeting card market is worth £1.7 billion with 85% of cards bought by women. Yes, you read that correctly. That means only a measly 15% of us men buy cards. A man gladly forks out £3.25 for his frothy coffee on his way to work yet foams at the mouth if he has to spend as much as £3.25 on a birthday card. Sometimes a man is hard to please.